Bilingual Google Ads Agency — Reach Hispanic Customers in the US & Mexico | IQ Digital

IQ Digital · Google Ads

Bilingual Google Ads agency:
campaigns that reach customers in English and Spanish

30+ years managing advertising investment for demanding brands in Mexico, LATAM, and the U.S. We optimize every dollar and measure what matters: customers, not clicks.

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The problem isn’t Google Ads. It’s the setup.

Google Ads is the most powerful platform for capturing demand — and one of the easiest budgets to waste, especially when your audience searches in two languages. English-only campaigns miss the Spanish searches. Machine-translated ads kill click-through rates. Landing pages in one language receive traffic from ads in the other.

The bilingual advantage: Spanish-language keywords in the U.S. often cost significantly less per click than their English equivalents, with less competition. We build campaign structures around how your customers actually search — and that’s how your budget goes further.

Google Ads services we manage

Transparent fees · Your account stays yours · No long-term contracts

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Free Account Audit

Find where budget is leaking

  • Campaign structure review
  • Wasted-spend identification
  • Conversion tracking check
  • Bilingual opportunity analysis

Request free audit

Search & Shopping

Capture active demand

  • Bilingual keyword structures
  • Negative keywords from day one
  • Google Shopping for e-commerce
  • A/B ad testing every month

Get a proposal

Display & Remarketing

Stay in front of warm audiences

  • Remarketing to site visitors
  • YouTube Ads — incl. Spanish YouTube
  • Performance Max, expertly set up
  • Audience segmentation by language

Get a proposal

Full Management

Ongoing optimization & reporting

  • Weekly performance reviews
  • Bid & budget optimization
  • Landing page alignment
  • Clear monthly reports, no jargon

See packages & pricing

What good management looks like

−20%
Reduction in cost per conversion
after restructuring a client’s account

30–50%
Of ad budget typically wasted
in accounts without negative keywords

$2
Average return for every $1 invested
in well-configured Google Ads

Frequently asked questions

What business owners ask before hiring a Google Ads agency

How much budget do I need for Google Ads?
As a general U.S. reference: local service businesses from $1,000–$2,500 USD/month in ad spend; B2B services from $2,500–$5,000; e-commerce from $3,000 and up for meaningful volume. Spanish-language keywords often cost significantly less per click — an efficiency opportunity most agencies ignore.
How much does a Google Ads agency charge?
The most common model is a percentage of monthly ad spend (typically 15%–20%) or a flat monthly fee. We work with transparent models where you know exactly what goes to Google and what is our compensation.
Should I run campaigns in English, Spanish, or both?
It depends on how your customers search. Many U.S. Hispanic consumers search in English for some things and Spanish for others. We research actual search behavior in your category and build the structure accordingly — often a bilingual split delivers the lowest blended cost per acquisition.
What happens to my account if we stop working together?
The Google Ads account is yours. If you switch agencies or bring it in-house, we hand over full access with the complete data history. We don’t lock clients into long-term contracts — the best retention is showing results month after month.
Is Google Ads or Meta Ads better for my business?
Google Ads captures existing demand — people already searching for what you sell. Meta Ads generates new demand — reaching people who don’t know you yet. For most businesses, the combination of both is the most effective strategy.

Ready to make your ad budget actually work?

Tell us your current situation — budget, industry, goals — and we’ll prepare a proposal
with the recommended campaign structure and projected results.

Email contacto@iq.com.mx
+52 55 5574 6199

You can also call +52 55 3007 0222