ORGANIZATIONAL COMMUNICATION
Combining the strengths of marketing, entertainment and pedagogy, we achieve a greater interest, understanding, retention and application of messages, dramatically improving communication between collaborators and areas, the work climate, the sense of belonging, collaboration and commitment, which has an obvious impact on the performance of the company.
THE ADVENTURES OF REINDEER
AND THE SCOTIABANKERS
Scotiabank
Needs analysis, strategy design, characters, comics, video games, communication and training materials, and participation dynamics for employees nationwide.
Objectives achieved: Better communication and collaboration between areas and employees, sense of belonging, lower staff turnover. From this initiative, the company entered the Great Place to Work category.
THE VACATIONAL SELECTION
Grupo Posadas
Strategy design, characters, comics and communication campaigns to train the sales and customer service team.
Objectives achieved: Greater interest, understanding and retention of the contents, and training process in less time and cost.
ELEKTRAVENTURAS
Grupo Elektra
Needs analysis, strategy design, characters, comics, communication and training materials, and participation dynamics for employees at the national level.
Objectives achieved: Better communication and collaboration between areas and employees, sense of belonging, lower staff turnover.
SABER CUENTA
Banamex
Needs analysis, strategy design, characters and educational comics for B-, C profile cardholders nationwide.
Objectives achieved: Financial education for popular classes and better use of banking products. The project was recognized for its quality and high impact on Mexican society by Alfredo Harp Helú and Josefina Vázquez Mota.